Engineering Economics

Business objectives and managerial decision making. Industry competitiveness and strategies for improvement: product development, pricing and sales promotion. Cost analysis, determinants of unit cost and comparison of engineering alternatives. Productivity: issues of definition, measurement and interpretation; prevailing approaches. Functional relationships between productivity and managerial control ratios. Use of productivity models for evaluation and planning purposes. Case studies and applications from real data pertaining to individual companies and sectors of Greek industry.